The Atlantic在最近訪問了剛從Intel CEO一職卸任的Paul Otellini，在採訪中除了談到Intel近十年以來的獲利成長，以及他對於ARM的看法之外，還提到了Apple在將Mac轉移到Intel平台後不久，Intel決定不為Apple之後的新產品——iPhone生產晶片的事。
“We ended up not winning it or passing on it, depending on how you want to view it. And the world would have been a lot different if we’d done it. The thing you have to remember is that this was before the iPhone was introduced and no one knew what the iPhone would do…At the end of the day, there was a chip that they were interested in that they wanted to pay a certain price for and not a nickel more and that price was below our forecasted cost. I couldn’t see it. It wasn’t one of these things you can make up on volume. And in hindsight, the forecasted cost was wrong and the volume was 100x what anyone thought.
The lesson I took away from that was, while we like to speak with data around here, so many times in my career I’ve ended up making decisions with my gut, and I should have followed my gut.
My gut told me to say yes."